See my response in the Longines forum. I'll believe it when I see it.

 

So, I guess an NDA Swatch has with its ADs is totally meaningless.

 

It makes no sense to pair Swatch with another low end affordable brand like Hamilton. Even Longines does not feel premium enough to benefit much for such a collab.

I call bs.

 

My question would be "Why".......?????

 

Hasn't the swatch group embarrassed themselves enough already with colabs?

 

My money on the next collab is Swatch x Swatch. They are going to make a plastic watch that is twice as crappy for the twice the price.

 

From my perspective, and I suspect the perspective of most watch enthusiasts, the whole Swatch Collaboration is a little silly since we'd opt for the actual watch. However, for casual fans who think it is crazy to spend more than $200 on a watch, this is a viable option. Maybe I'm wrong, but it seems that these collaborations are more about iconic swatch watches than luxury watches. The Speedy and the fifty fathoms are iconic swatch watches that just happen to also be luxury watches. I'm happy with my Hamiltons and my Longines. And if I ever really wanted a Speedy I'd get that since the swatch moonwatch isn't for me, but there obviously is a market for them. 🤷

 

a new Longines Pilot Watch with a drop in Hamilton H-50 handwound movement, but chronometer certified would be the ideal collaboration.