One of the things I really don't get about our hobby is the immediate hate for items that we don't want. Like "if its not for me, then I don't think it should exist."
Studio Underdog are what, 3 years old and you want them to have more models than 3? It's not ok for them to keep reproducing the O1 in different colors? But it's literally all every brand of nearly every item does. That's how you make back your initial investments in R&D, advertising, etc. If you spend $100k on R&D and only sell 100 watches, it doesn't matter if it only cost you $1.00 to make the watch it still cost you $1000 per watch. So you want to sell as many as you can.
But that's not really my point.
The point is, the more options the better. If you don't like something, don't buy it. Treat it like a t-shirt.