Commute duration, coffee breaks, laundry (set as a countdown timer; a 45-minute dryer cycle means I put the bezel's "15" on the minute hand, making the bezel pip 45 minutes later), parking meters...
I'm trying that as I sit here with the sun shining into my window, and it just doesn't work. Are you describing it correctly? I'm getting the bezel arrow pointing ENE at about 1840.
You really don't need a bezel to find the cardinal directions anyway -- put the Sun halfway between the hour hand and 12:00, and 12:00 points South. You can use the bezel arrow/pip to help align the Sun to the dial if you want, but it's not necessary. Not perfect, but good enough for finding one's way out of the woods.