Rolex =0%

Have managed up to 30% by going grey market on other makes.

A mate of mine just got 30% off a new seamaster on a bracelet.

Always hit the AD with the grey price, and depending on the make and mark up, they may well match it for a sale if it’s been a slow month.

 

Rolex =0%

Have managed up to 30% by going grey market on other makes.

A mate of mine just got 30% off a new seamaster on a bracelet.

Always hit the AD with the grey price, and depending on the make and mark up, they may well match it for a sale if it's been a slow month.

I've heard a good tactic is to go in on the last day of the month. If they haven't hit their sales figure for the month they might be willing to deal.

Personally I just go gray market because I don't like haggling.

 

I recently purchased a Grand Seiko SBGE255 and got just over 20% off at an AD. In hindsight, I bet I could’ve done even better.

 

I recently purchased a Grand Seiko SBGE255 and got just over 20% off at an AD. In hindsight, I bet I could've done even better.

PM SENT

 

Depends on the brand, really. I just picked up a Ball watch from a gray dealer for more than 50% off. Rolex, probably 0%.

 

The only brick and mortar AD I have dealt with gives me 20-25%. I don't even have to ask. That AD sells TAG, Longines, Brement, Oris and Swiss Army. I got a TAG and Longines.

I got 1/3 off my Ball.
I paid full for my GS and my Zodiac.
I got 15% off my Orient and got a free strap.
I got my Omega, Citizen and Hamilton through base exchange so thats not really far to compare to other aveneues of purchasing

 

It's like undergarments preference. Depends. Wait, that sounds wrong.

 

It depends entirely on the brand AND the model in question. I've gotten anywhere from 6% to 33%.

 

Not to mention the AD, even down to the sales associate/manager.

 

Very much depends on the brand and the model. My AD offered me 20% off my Breitling since the grey market price was 25% off. They typically won't match grey market, but they'll acknowledge the value. If your watch isn't on the grey market or isn't discounted much there, they'd be less inclined to discount

 

Got 25% off from a local AD when the Bulova Moonwatch launched. One in NJ was offering 30% off, so the local dropped to 25 from zero.

Meanwhile, Hamilton won't let ADs order the new PSR, so I paid full retail online. I get a toiletry case at least. :-|

 

Yeah, totally depends on the watch.
15% is probably average
There is a dealer in town who told me he could get anything at 30% off. I tried a few german brands, and obviously the answer was no (those sell at retail). But the more traditional stuff like Hamilton, Oris, etc he could probably do.
You could always check at Jomashop to get an idea of what is a reasonable discount. Obviously they are not gonna sell Rolex at a discount, but can have pretty high discounts on Omega (or most anything that is not in short supply).

 

I just went to my local AD this weekend with cash in hand and in a watch buying fervor! Was looking at the Tudor BB36 and explained that I had purchased my Nomos there a month or so ago and would appreciate any discount they would offer. No hesitation, “we don’t discount Tudor.” I certainly as disappointed but felt the watch dial was too small. I actually left with nothing but cash still in my pocket!

 

I just went to my local AD this weekend with cash in hand and in a watch buying fervor! Was looking at the Tudor BB36 and explained that I had purchased my Nomos there a month or so ago and would appreciate any discount they would offer. No hesitation, "we don't discount Tudor." I certainly as disappointed but felt the watch dial was too small. I actually left with nothing but cash still in my pocket!

Goes to show it heavily depends on the AD. BB36 are discounted by many ADs. I was in the exact same boat as you actually, this past weekend. I told them I'd sleep on it, mainly due to the same concern regarding its size (even though I used to adore the size when I owned one before), but after doing some research I'm now going to wait for either a new in-house BB36 or BB39 ?, instead of the current Sellita BB36.

 

I think it depends on the model of Rolex, if we're talking Rolex. Pretty sure you wouldn't have to pay full MSRP on a Cellini, not that there's anything wrong with a Cellini.

 

I've been offered 25% at Watches of Switzerland for Panerai and 15% for Omega. There are too much at play to have a rule of thumb answer to be honest.

If particular store have 3 of the same watch in the backroom, they may be more inclined to discount. If they have 1 and they have been flying off the shelf, why discount it if the next random guy will buy it.

I dont think the 10 or 15% ever play a part in the decision for me anyhow. If I researched a watch for the better part of a year, I don't think a few hundred bucks worth of discount is/isn't the reason I end up buying something by the time I try it on.

If you already know what the gray pricing is, I usually figure AD will split the difference between that and MSRP.

 

I would usually start with sales tax, but you had to work for it.

 

Yes, this seemed to be the minimum most were willing to do.

 

When my AD concluded their relationship with Omega they were letting their stock go at 40% off. Anomaly aside, it depends on the AD, the brand, and the model. 0-30% have been my personal range, Rolex and Seiko, respectively.

 

The situation here in Greece is a bit different.. If you got cash in hand and willing to "forget" the sales receipt (provided that the AD knows you) you can get even 50% off (got last year my Grand Prix de Monaco in rose gold with -40%) at most brands (mid-high tier). The two AD's I buy from,they give me minimum 25%.I get a good discount even at Rolex.Turkey is another good place to get great discounts to my experience.

 

What do you mean by ""forget" the sales receipt"? As if it was never bought at an AD, therefore grey market and no warranty?

 

I've gotten 0%, 15% + gift, 20%, 23%, and 30% (this one blew me away, must've really wanted to get rid of this one!). At the end of the day, every watch discount needs to feel "worth it" to me. Even on the one I got 0%, over time, I realized it's actually a pretty darn good value for what you get.

 

Sounds like the mall I shop at sometimes in Orlando. Anyway, you aren't going to get a discount at any boutique. Most, if not all, aren't allowed to discount. And they only sell at MSRP, so they can't jack the price up either. Across town, that large Jewelry Store chain has Breitling watches and there you can negotiate a discount. They probably also have EVO's there.

 

Discounts are completely dependent on the brand and model, and to some extent, the geography. I've paid anywhere from full retail (Rolex - of course - and boutiques), to discounts of up to 35%. That said, it seems that the premier brands are becoming more and more like Rolex and frowning on any almost any kind of discounting by there ADs.

EX: Ten years ago, it was SOP to get a minimum of 20% on most any Omega product. Now, that would be unusual. Of course, the Omega boutiques don't discount at all in my experience.

I've had much better luck outside the US in Mexico and the Caribbean, in particular. Other than on Rolex & maybe AP, all brands and ADs seem willing to negotiate.

All that said, you gotta try. As my dad once said, "you don't ask, you don't get".

 

The last two watches I've bought at an AD came at 40% off and 50% off. Both were part of broader sales of one type or another at those ADs - I.e. I didn't negotiate either. The most I've negotiated off was about 15% I think.

 

What brand and model? That's a a great discount.

 

In my experience at ADs, 10-15% if you're lucky. This would be for JLC, IWC, Cartier, ALS, Breguet, Omega, Panerai, etc. 15-20% if you're a preferred customer ($$$$).
3 years ago I managed 20% on a ladies TT datejust. Haven't tried a Rolex recently, might be lucky if I could swing sales tax at most. Haven't negotiated on a Tudor yet.

This would be for the DC area. Would think most major metropolitan areas would be similar.

I don't see why an AD would ever be priced lower than a grey, grey market prices are usually 18-25% on major brands (Richmond, Swatch, LVMH). How are people getting 25% or more is my question? Unless you're buying a precious metal minimum 25k maybe, but don't see that happening in 5-15k range with the major brands.

 

I've been a very good client at a local dealer, bringing them lots of other business as well. I don't even have to ask for 20% due to that history. Next time maybe I'll try for more?

 

Do you also buy jewelry from this local dealer? If so, the mark-up on jewelry is enormous and they may be happy to give you a nice discount on watches as they greedily giggle in the jewelry profits. It's all about store profit vs. only watch profit.

 

Really varies on model and brand. These are all ADs

29% - 2020. Omega Sapphire Sandwich.

23% - 2020. Lange Saxonia.

20% - 2020. Seiko Alpinist.

7% - 2020. Grand Seiko Seasons Spring (actually closer to 15 if you count tax)

0% - 2020. Rolex

 

That's a great deal on the Omega!

 

The only AD purchases, between 10-15% for Doxa, 25% for GS + goodies thrown in.
Offers made have been 12% for Omega (used to be 20% a couple of years back with no asking), 20% for Zenith, Panerai at the AD. Felt they were all too low.
I prefer buying secondary, under a year old, so that the depreciation hit is not on me.

 

There is no constant discount amount. Too many variables; brand being the main factor. Reps authority to grant discount, model, brand, inventory, display unit/condition, not sure if date actually matters.

My experiences: all in US
Seiko sje073 20% off AD
Hamilton Intramatic 68 20% off AD
Tudor Blackbay ETA Rose used, 5% additional off AD
Tudor Blackbay 58 0% AD Big T (bunch of snobs)
Omega SMP 0% Omega Boutique, Free service of my old SMP, service value about $500+.
Longines flagship Heritage I think 25% if I remember correctly.
Invicta AD over 70%
Grey Market pretty much displays their discount, I was couple of times able to knock 3% off via wire transfer vs credit card But this was long time ago.

Don't be afraid to ask and walkout if you don't like the offer. Worst case as some type of easement they will offer some type of discount to knock tax off. Bb58 no discount of any kind. I think this is the only watch I bought without discount.

*edit Removed ad names. Im not sure about the rules.

 

Really depends on the demand of the watch and the brand, as well as the nature of the AD you're working with.
I've gotten 25%+ discounts on some watches that were from a brand that was a great watchmaker, but not well known. Goodluck getting any sort of discount at Rolex.

Not only that, but some stores that are owned by the brand, like Tourbillion, owned by Swatch, apparently offers no discounts at all, which is very unfortunate since Omega, their largest brand, usually can be found for significantly cheaper on the gray market, brand new, direct from AD.